The people behind
every arrangement.
A small leadership team with one shared belief: that the details of floral care reflect the character of a business.
Leadership
The team guiding Choice Flowers across retail and corporate divisions.
Founded Choice Flowers in 1998 in Abu Dhabi. Built the brand from a single retail shop to UAE's most trusted corporate floral partner over 28 years.
Oversees all B2B client relationships across Dubai and Abu Dhabi — weekly flowers, plant maintenance and event floral programmes.
Leads the creative direction for all Choice Flowers arrangements — corporate, retail, and event. Sets the quality standard across every team.
"A flower delivery is never just a flower delivery."
When I started Choice Flowers in Abu Dhabi in 1998, I believed that every arrangement carried a message — of care, of attention, of respect for the person receiving it. That belief hasn't changed in 28 years.
When we serve a corporate client today, we bring the same conviction. The flowers in your reception, the plants in your boardroom, the centrepieces at your gala — they tell your clients something about your business before anyone says a word.
— Founder & CEO, Choice Flowers UAE